Welcome New Chief Revenue Officer, Brian Larkin | PCG Digital

PCG Digital/Pasch Group is excited to welcome Florida-based Brian Larkin to the position of chief revenue officer. Brian has worked in the automotive field for over 20 years, both inside the dealership and on the vendor side. He has successfully grown and scaled internal teams to achieve great success and he’s led dealerships to products to help with their sales and marketing structure. He brings not only great experience to the table but also achievement levels that will elevate PCG to new heights and growth.

Why Did PCG Hire Brian Larkin?

Brian is passionate about the automotive industry and he is eager to represent PCG as chief revenue officer. His track record for leadership skills has proven to PCG’s board of chiefs that he will be a great fit culturally. The company is in a prime position to bring on another chief to grow and scale a sales organization that can maximize its reach to dealerships across the United States and beyond. PCG Digital’s internal team is prepared and ready for this growth, having mastered new marketing strategies and offerings. Brian will be the best person for the role of educating dealerships on why PCG is the right choice for their digital marketing.

Brian Pasch, founder of PCG/Pasch Group spoke on PCG’s recent hire:

“….I have been searching for the perfect candidate for over a year and I can confidently say that this was a match made in heaven! Brian Larkin is a perfect fit for our dealer-centric culture, and I know that he will lead and build an amazing sales organization at PCG.”

President and COO of PCG Digital, Denise Galiatsatos, spoke on Brian Larkin as well:

“…It is a pleasure and tremendous opportunity for us to welcome Brian Larkin to our team. Our core services and internal team at the agency are prepared for this growth, and I’m ecstatic that Brian will be leading the charge. He is a perfect fit for our culture, and our leadership styles are extremely aligned.”

Glenn Pasch, CEO of PCG Digital added:

“… We are very excited to have someone of Brian’s experience and character join our team. We look forward to his efforts growing our agency in 2024.”

PCG Digital has been a part of the automotive industry for the better part of two decades, and they understand the everyday problems dealers face. While entering this new refresh of their brand to focus on their expertise in automotive marketing, it was imperative to hire someone who understood automotive extensively.

What Will Brian's Core Focus Be For PCG?

Brian will focus on increasing PCG Digital’s reach and revenue. Through strategic partnerships, he will act as a representative of PCG Digital, making known the agency’s brand and services. Another core focus will be growing and leading a structured sales team. He will work closely with the owner, CEO, and president of PCG Digital to thrive and succeed within the current structure and culture.

Brian is eager to get into his new role:

“…Becoming a part of PCG Digital marks an exhilarating new phase in my professional journey. I feel deeply grateful for the opportunity to join such a remarkable team of experts at PCG. With the company’s stellar reputation, it’s a true honor to be included among this group of trusted advisors to auto dealers. Together, we are committed to delivering superior solutions for our clients, enriching customer interactions, and steering PCG Digital towards groundbreaking achievements and success.”

Get to Know Brian

With a distinguished two-decade career in the automotive retail sector, Brian is renowned for his sales expertise which he began cultivating at the young age of 22 by selling cars in his hometown of Jacksonville, FL. Brian’s professional journey took a significant turn when he embraced an opportunity to join a startup company called Automotive Broadcasting Network (ABN) in 2007. There, he not only pioneered the sales of DealerTV to the first 100 dealers over the phone but also propelled the sales division to impressive heights, amassing a client base exceeding 1,800 dealers.

The year 2020 marked a new chapter for ABN when it was acquired by Spectrio.  Even under new ownership, Brian’s leadership continued to flourish as the Vice President of Sales, further expanding the clientele to over 2,300 dealers. His leadership style is naturally robust, marked by a preference for collaboration, and he is known for fostering an environment of trust and empowerment among his team.

Brian’s commitment to growth and learning saw him return to academia at age 37 to complete his undergraduate studies in business. He then continued enriching his knowledge by completing his Master of Business Administration (MBA) from the University of Florida. Presently, he imparts wisdom as a professor of Business and Leadership at St. Johns River State College.

Beyond his professional endeavors, Brian dedicates himself to community service.  At his church, he teaches early morning seminary to high school freshmen before the school day begins and nurtures young talent in his neighborhood by coaching swimming to children aged 6 to 18. Brian’s personal life is equally fulfilling, celebrating two decades of marriage with his wife, Ashley, and being a proud father to their four beautiful children: Blane, Brinkley, Bruce, and Beau.

At PCG Digital, we pride ourselves on the relationships we have built with our clients and partners. If you’re looking for a team of doers, creators, and problem-solvers, you should meet with PCG’s team. Call us or explore our services today for superior digital marketing solutions.


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