At PCG Digital we have created a specialized marketing strategy to give our clients a competitive edge when it comes to fixed ops marketing. A big part of our strategy is to create service and parts based content for our client’s fixed ops, that continues to grow their main source of revenue.

Fixed ops content is an excellent way to continue to grow your business and help create revenue. Here are five ways fixed ops content helps our clients revenue.

Google My Business

Verification simply proves that you are the owner of that domain. Once Facebook proves the client is the owner, they can edit what pixels/events are being used (Facebook does not want non-owners to be editing pixel configurations).

1. Prepare To Run Your Social Advertising With Only 8 Conversion Events Per Domain

By creating service based content for our clients, we are able to create more revenue for them by simply writing about the services they offer. By creating different pages dedicated to specific services a dealership offers we can create more revenue because we are able to make their customers aware of services they might not have known about. For instance, having a page about updating your vehicle’s software is a great service piece to write. This page can make customers aware that they need a software update and may make them more likely to come to the dealership if they don’t know how to do this service on their own.

2. Bringing in New Customers Who Searched for Specific Service Keywords

While creating fixed ops content for our clients, we make sure to utilize best SEO practices. In doing so, our content is able to reach potential customers. By using relevant service keywords and geotargets such as, “Ford Oil Change Near Me”, our content targets these types of searchers and can create new customers for our clients.

3. Encourage Potential Customers to Interact

At the end of our content pieces, we always include a call to action that asks the reader to interact with the site after reading. By using a call to action in our service content, potential customers are asked to schedule a service appointment or to browse service specials. This promotes the customer to actually follow through with the service after reading about the oil change service page or windshield wiper replacement service page.

4. Centralize All Service Content in One Place

When we optimize our current service content, we like to be able to have it all in one centralized place. On our clients website under “Service Center” or “Service Department”, in the navigation, we have all of our clients services offered in a linked list. This makes it easy for potential customers to browse what the dealership’s service center has to offer and allows them to read about the service they are interested in.
  • Oil Change Service
  • Tire Rotations and Replacements
  • Brake Repairs and Replacement Brake Pads
  • Car Battery Replacement
  • Windshield Replacements and Repairs
  • Engine Repairs and Rebuilds
  • Transmission Repair
  • Wheel Alignments
  • Windshield Wiper Blade Replacements
  • Routine Maintenance

5. Effectively Detail the Service

Our fixed ops content is geared towards having customers understand when they need to bring their vehicle into be serviced, and the warning signs that they may encounter. Effectively expressing to readers when they need a service, signs a service is due, and why they need the service, makes them realize how important maintenance on their vehicle is.

PCG Digital understands how fixed ops works and the best practices on how to generate revenue for our clients. Make sure to stay up-to-date with all of our blogs for more terrific information.

Greg Scharen
Greg Scharen
Greg joined the PCG Digital team as a Content Specialist after graduating Rowan University with a journalism degree. When Greg isn’t at work you can find him learning and listening to new music, collecting records, repurposing old furniture, watching the Yankees, or hanging out with his big family and his 190-pound bullmastiff named Brutus.
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