Knowing how to write is only half of the battle when it comes to being a content writer. Being aware of SEO elements and knowing how to incorporate them into your content is of the utmost importance if you want your page to rank with Google. Are you using H2’s? Are you incorporating hyperlinks? Have you utilized geotargets enough throughout your writing? Allow me to explain the importance of all of these SEO elements and how to use them properly in your content.

The Importance of H2’s

Before we get into its relevance, let’s talk about what exactly an H2 is. According to Ecreativeworks, an H2 is a secondary header that you can use to: Emphasize secondary keywords, breaks up content to make it scannable and easy to read, and highlights the important pieces of information.

The title of this section of writing “The Importance of H2’s” is an H2! An H2 header is a secondary header that you can use to:

  • Emphasize secondary keywords
  • Break up content to make it scannable and easy to read
  • Highlight important pieces of information
  • Saturate content with keywords
  • Add sub headings under your H1 or Title

H2’s are important to SEO because they allow search engine crawlers to quickly determine the intent of your content. This allows users to find what they are looking for by driving them to your site.

The Importance of Hyperlinks

Hyperlinks offer a direct correlation between quality/quantity of links to your site and how much search traffic your site receives. According to Content Harmont, When Google started, their method for ranking websites in search was primarily based around the number of links a webpage had. The basic concept was that the more links a webpage had, the more likely that webpage was to have good content. Essentially, links to your websites are popularity votes, and the more votes you get, the more popular you are with Google.

If you are using your websites links in your own content, you are basically giving yourself double the traction, and this will help your business rank higher in search results!

The Importance of Geotargets

Geo targeting is the practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria. In addition to targeting people within a defined radius, geo-targeted marketing allows brands to hone in on users based on behaviors and demographics, according to Airship.

For SEO and content, geotargeting plays a major role, especially in the area of “Local SEO.” For example, websites can be optimized to rank well for certain keyword combinations and specific locations and the appropriate version of the website gets output for a locally specified search query.

Once you find the harmony of incorporating these three vital factors of SEO into your content writing, you will see how easily they fit into your work. If any element of SEO feels forced in your writing, leave it out! SEO elements should feel organic and natural in content writing.

If you have any questions or want to learn more about SEO and content writing, contact PCG Digital and get connected to a specialist!

Samantha Murray
Samantha Murray
Samantha is a Content Specialist. She is a recent graduate of Monmouth University with a degree in Communications with her concentration in Public Relations and Journalism. She is a lover of baseball and coffee. You can catch her in her free time chasing a sunset!
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